Author - Emma

financial-director

John Sculley’s ‘moonshot’: Why today’s financial director needs a customer plan

‘Moonshot!’: the title of the book written by the former chief executive of Apple and PepsiCo, John Sculley. It’s a word familiar to those who frequent Silicon Valley circles, and those who worked in the white house under John F. Kennedy. It is derived from the then US President’s vow...

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