John Sculleyâs âmoonshotâ: Why todayâs financial director needs a customer plan
âMoonshot!â: the title of the book written by the former chief executive of Apple and PepsiCo, John Sculley. Itâs a word familiar to those who frequent Silicon Valley circles, and those who worked in the white house under John F. Kennedy. It is derived from the then US Presidentâs vow...