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Importance of Target Markets & Target Segments Podcast

Richard Angus and Safiyyah Boolay of New Habits speak with Mike Gee, a strategy consultant and facilitator with USB-ED, about the importance of selecting target markets and target segments. The panel, including Safiyyah Boolay, then talks to chats to Melanie Medell – owner of Melaire Linens in Cape Town – about her experiences as an entrepreneur in the world of manufacturing and supply of hospitality and healthcare products. Listen to the podcasts here:

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