What investors want to see in your financials

If you’re looking to raise capital in South Africa, whether through angel investors, venture capital, or private equity, your numbers matter more than your pitch deck. While vision and leadership are important, investors ultimately look at one thing: your financials.

Here’s what they want to see and how a part-time financial executive from The Finance Team can help you deliver it.

Clean, accurate and timely financial statements

Investors want full transparency. If your balance sheet, income statement, or cash flow reports are inconsistent or outdated, it raises red flags. A part-time CFO ensures your reporting is complete, compliant and up to date, so you walk into the pitch with confidence.

A strong grasp of cash flow

Investors don’t fund ideas, they fund cash-positive growth potential. They want to know when you’ll run out of cash and how you plan to stretch every rand. An interim finance executive helps you model scenarios and demonstrate control over working capital.

Realistic and data-driven forecasts

Your financial projections must be grounded in reality. Overinflated assumptions or spreadsheets without logic will kill trust instantly. The Finance Team brings credibility to your forecasting with insights based on industry benchmarks, historical performance, and economic conditions.

A clear use of funds

Investors want to know how their money will be spent – and why. Will it go to inventory? Expansion? Hiring? A part-time financial executive helps you prepare a compelling funding model that shows exactly how investment will translate into growth.

Sound financial governance

Even if your business is small, having proper checks and controls in place signals maturity. The Finance Team provides interim or part-time financial executives who implement structures that give investors peace of mind, from board reporting to audit readiness.

Why it matters

If your financials aren’t investor-ready, your pitch falls flat, no matter how brilliant your idea is. At The Finance Team, we help South African businesses bridge that gap by providing flexible financial leadership on demand.

Contact The Finance Team here today.

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